microadvert.net- After just five months, Yahoo has replaced CEO Scott Thompson, who was forced to step down under intense pressure from investors. At issue: a computer science degree listed in his resume and in official filings that didn’t seem to exist anywhere else. Reports of Thompson’s diagnosis with thyroid cancer surfaced alongside the news of his resignation.

microadvert.net- Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture.

Yahoo’s search share fell to 13.5 percent in April, down from 13.7 percent in March – both new lows for the struggling company. Last April, Yahoo's search market share stood at 15.9 percent, according to comScore.

microadvert.net-Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics.

Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

Overall, moms are more active than other women with Facebook:

    * Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%).
    * Moms are 26% more likely than other women to say their Facebook account is important (68% vs. 54%).

microadvert.net- It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.
Penguin: “A Success”

The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?

microadvert.net- When it comes to starting a successful business, there's no surefire playbook that contains the winning game plan.