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The B2B Marketing Budget: When to Invest in Digital Marketing

A marketing budget can be tricky to define in the B2B environment. While all items in your budget should contribute to your Return on Investment and overall marketing success, you should know how your budget is broken down and how much of your budget goes towards digital marketing expenses. For example, I know that every year between 50-60% of my budget goes towards event marketing expenses. About 30% of my budget goes towards digital marketing, so I need to be sure every penny counts. Therefore, how do B2B companies know what marketing tools to be investing in?

Before considering the options below, make sure you know:

4 Tips to Ease Top 4 Content Marketing Challenges

My mom always told me that if I don’t have anything nice to say, I shouldn’t say anything at all. So, when I started writing this article I had a tiny panic attack, the original headline I had in mind was “Get Over It! Your Content Fears Are Ridiculous, People.” Since that didn’t seem very nice I put on my PR hat and took a second pass.

The Science of Getting New Twitter Followers

Follower count is, unanimously, the biggest indicator of success on Twitter. Some people may contend with that statement. They may argue that quality of followers, quality of tweets, level of engagement, etc. are far more important success metrics.  

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

Creating great content isn’t enough.

If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts will limit your ability to grow your audience.

There are many tricks of the trade, such as including a shortened URL in your LinkedIn posts, using mobile-friendly images on Facebook, and applying the rule of thirds on Instagram. Employing these tactics will help your social media marketing efforts pay off.
Optimize your LinkedIn posts

Tips to Help You Become a Successful Affiliate Marketer

If you don’t want to create your own products online and deal with all what comes with it, you can still profit from other people’s products as an affiliate. There are many websites online and big companies that provides you with an Affiliate Program. You could become an Affiliate from if you wanted to, for example.

The 15 Biggest Body Language Mistakes To Watch Out For




Until we get to know someone, our brain relies on snap judgements to try to categorize the person, predict what they will do, and anticipate how we should react. You may have heard that you only have a few seconds to make a first impression, but the truth is, your brain has made up its mind (so to speak) about a person within milliseconds of meeting them.

Facebook, You Are Dead To Me

From the NSA to abusive corporate practices, like Monsanto poisoning our foods and BP contaminating our waters, I feel like we have endured a systematic violation of our rights and all we do is take it.

I am not equating what these companies have done with the shameful experiment Facebook subjected us to, my point is that we have become accustomed to simply accepting things the way they are, without raising our voice.

It's not the first time Facebook has elicited a good amount of outrage, but in the past nothing really happened, there were no enduring consequences. Facebook has since launched and IPO raising more money and is still the biggest social network. Nothing to see folks, go about your business.

Google to Remove Author Images from Search Results

Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.

10 Tips to More Effective Banners

Don't just sit around waiting for people to come to your site! You should be advertising it with banners! Use these Ten tips to create your own effective banner.

1. Create a banner immediately

Aging Americans Sleep More, Work Less, Survey Finds

"The data defies popular expectations," said John P. Robinson, a sociology professor at the University of Maryland. "People say they're too busy for leisure and don't have time to sleep, but that seems not to be the case."

The numbers are collected from about 11,400 individuals via phone interviews where participants are asked to reconstruct a diary of the previous day. Participants are selected to ensure estimates are nationally representative, the Labor Department said.

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

The post sparked several comments and discussion on Twitter, and a lot of debate around the business challenges that come with the findings. Should you really be chasing a higher position in order to get the incremental clicks? What about the relationship that average position has with other metrics, primarily conversions?

This post follows up on that article with some thoughts on these comments and questions. Here are the top three things to consider as you optimize and balance the relationship between metrics.

33 tips to keep daunting investigative reporting projects on track

In most newsrooms, investigative reporters are envied. They get seemingly endless amounts of time to devote to passion projects. They work only on stuff that gets entered for all the prizes, and they never get sucked into the dull daily churn.

They have it easy. That’s the common perception anyway.

But no one has a tougher job. This is hard, challenging work with deep valleys and high peaks. The pressure to deliver can be enormous. Months, even years, might pass between bylines. Imagine all the self-doubt that can creep in along the way.

Google’s Matt Cutts


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