A marketing budget can be tricky to define in the B2B environment. While all items in your budget should contribute to your Return on Investment and overall marketing success, you should know how your budget is broken down and how much of your budget goes towards digital marketing expenses. For example, I know that every year between 50-60% of my budget goes towards event marketing expenses. About 30% of my budget goes towards digital marketing, so I need to be sure every penny counts. Therefore, how do B2B companies know what marketing tools to be investing in?
Before considering the options below, make sure you know: