microadvert.net-Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic.
The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities.
As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done and what it means. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small businesses nearly impossible to understand.
microadvert.net- Facebook is going to simplify their ad unit offerings. As part of that effort, Facebook is pulling the plug on it’s Sponsored results and focusing on the rollout of the Graph Search feature.
struggling state of newspapers and magazines that journalism is one of the least lucrative college degrees to pursue. In fact, Bankrate.com rates journalism the second-worst return on investment based on a median salary of roughly $37,000 and college costs in excess of $52,000. It takes an average of nearly 32 years for a journalism student to repay his or her loans, while advertising/marketing/promotions boasts the lowest number of years it takes to repay loans at 5.83.
microadvert.net- Revelations about the National Security Agency’s (NSA) surveillance program have highlighted how much data the government collects on people both here and abroad. At the same time however, the leaks have eclipsed current events such as those in Turkey, which should remind us just how far some governments will also go to restrict their citizens’ own access to information.
