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Embattled Yahoo CEO Leaves With $7 Million After 5 Months

/scott-thompson-yahoo-ex-paypalmicroadvert.net- After just five months, Yahoo has replaced CEO Scott Thompson, who was forced to step down under intense pressure from investors. At issue: a computer science degree listed in his resume and in official filings that didn’t seem to exist anywhere else. Reports of Thompson’s diagnosis with thyroid cancer surfaced alongside the news of his resignation.

Yahoo Search Market Share Losing Streak Extends to 8 Months

microadvert.net- Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture.

Yahoo’s search share fell to 13.5 percent in April, down from 13.7 percent in March – both new lows for the struggling company. Last April, Yahoo's search market share stood at 15.9 percent, according to comScore.

Social Media Influences Moms' Purchasing Decisions

microadvert.net-Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics.

Moreover, moms are 45% more likely than other women to say they have made a purchase as a result of a recommendation via a social networking site (42% vs. 29%).

Overall, moms are more active than other women with Facebook:

    * Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%).
    * Moms are 26% more likely than other women to say their Facebook account is important (68% vs. 54%).

Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo

google-doodle

microadvert.net- Happy Mother's Day! Google’s tribute to moms in Australia, North America and other parts of the world for Mother’s Day 2012 is an animated play on their logo. On landing on the Google homepage, visitors are greeted by the second “g” in Google as the mother, with the two smallcase o’s her children.

Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO

penguinmicroadvert.net- It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.
Penguin: “A Success”

The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?

Facebook's IPO already oversubscribed: source

microadvert.net- Facebook Inc's record initial public offering is already oversubscribed, a source familiar with the share listing said, days after the world's largest social network embarked on a cross-country roadshow to drum up investor enthusiasm.

Despite concerns about slowing growth, a lofty valuation and signs the company is having trouble ramping up revenue from mobile advertising, institutional investors have so far indicated demand for more shares than Facebook has available, the source told Reuters.

10 Mistakes That Start-Up Entrepreneurs Make

OB-JTmicroadvert.net- When it comes to starting a successful business, there's no surefire playbook that contains the winning game plan.

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